On August 21, 2026, LTMG Group and Hangcha Group (603298.SH) officially launched their joint venture sub-brand, Nearsun, at a ribbon-cutting ceremony in Xiamen for Xiasheng Electromechanical Co., Ltd.
Brand Philosophy: Listening Closely, Aiming High, and Empowering High-Quality Industry Growth
The name Nearsun carries a profound meaning and a clear mission. Composed of two core concepts—"Near" and "Sun"—it embodies the brand's unwavering commitment to deepening its roots in the industry and serving global customers:
Near represents staying close to the market, delving into real operating conditions, accurately capturing core customer needs, and remaining customer-centric.
Sun symbolizes growing toward the sun and pushing forward together, representing reliable product strength, stable long-term service capabilities, and a bright future.
Nearsun was established to align with major industry shifts. As global logistics and industrial sectors accelerate toward efficiency, sustainability, and intelligence, market demands—both domestically and internationally—are becoming increasingly segmented and diverse. Traditional standardized equipment can no longer meet personalized requirements across different operating environments and regions; customers now require scenario-based, integrated, full-lifecycle solutions. Nearsun represents a strategic effort to address market gaps and respond to real customer needs, staying true to its founding mission of "Listening Closely, Aiming High" to empower industry upgrades.
Empowered by Dual Strengths: Building Core Competitive Advantages in Smart Manufacturing and Services
As the primary strategic platform for the deep collaboration between Hangcha Group and LTMG Group , Nearsun benefits from complementary strengths, establishing a dual-engine development model combining offline precision manufacturing with online full-domain services:
Hangcha Group contributes deep technical expertise, a mature R&D system, lean manufacturing processes, strict quality control standards, and a robust global supply chain, forging a reliable manufacturing foundation.
LTMG Group leverages its R&D and manufacturing base in construction machinery, digital operational capabilities, global marketing experience, and overseas service networks, providing strong capabilities in digital marketing, customer acquisition, international expansion, and after-sales support.
By sharing resources and integrating capabilities, both parties aim to break through traditional industry barriers, avoid low-price competition, and deliver more efficient, green, smart, and cost-effective material handling solutions to global customers.
Unified Quality Control and Standardized Co-Creation
To ensure high-quality operations from day one, both parties signed strict manufacturing and quality control agreements, establishing four core mechanisms: unified production standards, shared quality control sources, collaborative supply chain management, and continuous iterative optimization.
All Nearsun products are manufactured in Hangcha Group's modern smart factories, utilizing Hangcha's mature production processes and quality control systems alongside LTMG Group's R&D technology and manufacturing expertise. This ensures high stability, durability, and practical utility right from the source.
Anchoring Long-Term Strategy to Deepen Global Reach
At the event, Tinna, General Manager of Xasheng Electromechanical (Hangzhou) Co., Ltd., stated that Nearsun's launch is rooted in long-term strategic mutual trust and deep synergy between Hangcha Group and LTMG Group. Moving forward, the brand will focus on specialized global scenarios, maintain high standards for quality and service, and continuously optimize its product lineup.
Jiangwei Pan, representative of Hangcha Group, highlighted that both parties will deepen cooperation across manufacturing, quality control, supply chain synergy, and product innovation to strengthen Nearsun's brand influence in target markets and drive sustainable growth.
Standing at a new starting point, Nearsun will leverage the combined resource advantages of its parent companies to refine its product strengths, build a stable supply chain ecosystem, and improve its end-to-end global service system—offering a seamless one-stop service loop from selection consultation to delivery and after-sales support. This unveiling marks a new milestone in deepening strategic cooperation between both groups to jointly expand global growth opportunities.
